A holistically-crafted suite of features, services and digital interfaces aimed at facilitating the unique needs of young professionals traveling for business.
Design Team: Kaila Quesada, Mark Pragides, Jordan Moravi (me)
Time Frame: Two Weeks
Deliverable: Prototype & High Fidelity Mockups
UX Designer & Researcher
Help the chain find new ways for their guests to easily connect with one another, and for catering to young business travelers in addition to their current clientele.
APPROACH & RESEARCH
In order to see what motivates people when choosing lodging options for a business trip - 20 user interviews and a 35-respondent survey were conducted asking people about their needs and experiences.
Q: So what criteria do people consider when choosing a place to stay during a business trip?
Turns out, contrary to corporate assumption - Even though we might be dealing with those "rowdy millennials" again
(wait for it...)
most subjects actually reported not being particularly keen on socializing after their average day on a business trip.
Smell a pivot? Yeah... But wait, maybe we should first check how other hotels are going about it...
Diving into Moxy's competitors to see how they stack up against them and their offerings.
Distilling the all of the information that was gathered from travelers and delving deeper into their needs and pain points.
Three personas were created according to insights and research in order to better understand areas of opportunity.
Providing users with local and authentic experiences not typically associated with corporate, “stuffy business hotels”.
Increasing the trust between users and hotel resources, particularly when searching for local restaurants, bars, activities.
Providing social opportunities for visitors that are actively searching for them.
Bridging the disconnect between Moxy’s physical spaces and the online experience.
THE DESIGN SHOULD
After all the fuss, two separate solutions were created, each answering a different set of problems.
A set of features geared towards young business travelers that include:
Communal Work Area
Office amenities • High-speed wifi
Video conference room • Individual & communal
Work tables work settings
Sound-proof walls • Amenity room service
Work desk • Quick-grab food options
Moxy Business aims to create a more customized experience while enhancing feelings of comfort and control.
A web and service-based experience providing guests with social opportunities and connecting them with local activities and cuisine.
Group outings with other hotel visitors
Integration of local elements and specialty goods in hotel design and space
Local dining recommendations made by locals
Discounted meal offerings for local restaurants
Ability to RSVP to Moxy-related events/outings/activities